0% Progress Unconventional Unexpected Marketing Complete & Continue Next Lesson Learn More Introduction 1 Lesson · 0:41 Do we need creativity? 0:41 Process 7 Lessons · 16:38 What is creativity 2:31 You need a story. 3:08 Fear less 3:23 The customer 0:55 Become interesting 1:52 Creativity is valuable 2:02 Conclusion 2:47 Unconventional Unexpected Marketing Complete & Continue Next Lesson Learn More Play00:0000:00UnmuteMuteSettingsSpeedNormalSpeedGo back to previous menu0.5x0.75xNormal1.25x1.5x1.75x2xExit fullscreenEnter fullscreen% buffered00:00 Process What is creativity